iPhone Price Reduced To Make Way For New 3G iPhone

September 5, 2007

At todays Apple special event, Steve Jobs announced that the 8GB iPhone would be reduced from $599 to $399.

He said that he wanted to make the iPhone available to everyone at a reduced cost, he didn’t even mention the 4GB iPhone but if you look at the Apple Store its gone, you can now only buy the 8GB one.

iPhone UK

I can see only one reason for doing this, Apple have a new iPhone coming soon, a 3G version for Europe and the UK, which they will release in the US as well.

Now if Apple had released a 3G iPhone in the UK and Europe, without offering it to US customers at a decent price, there would have been a lot of unhappy iPhone owners in the US, but by reducing the price of the current iPhone Apple have paved the way for a more expensive 3G version, which could retail for $599.

You may be sceptical about this but there is good logic behind it, if Apple released their current iPhone in the UK and Europe they would not sell anywhere near the amount of iPhones as they would if they released a 3G version.

The 2.5G network or Edge which the iPhone runs on is very limited in Europe, with only one carrier in the Uk offering it.

3G is massive in the UK, all of the major mobile phone operators run it, and virtually every smart phone sold is 3G.

I suspect we will see an announcement in the very near future about a 3G iPhone for the UK and Europe, and it will probably be available to by over here November or December, just in time for the Christmas rush.

Update: the 4GB iPhone is now available at the Apple Store for $299.

If you enjoyed this post, make sure you subscribe to our RSS feed!

Tags: , , , , , , , , , , ,

Related posts

Comments

Leave a Reply