Halo 3 first day sales hit $170 Million

Reuters are reporting that Halo 3’s first day sales have hit a whopping $170 million (about £84.3 million), which gives Microsoft’s entertainment division which has been loosing money a serious boost.

Halo 3 gamers surged onto Mircrosft’s Xbox live service with the release, with over a million members playing Halo 3 in the first 20 hours after release.

“It’s a good number,” said Andy Miedler, technology analyst at Edward Jones. “This certainly goes a long way toward bringing Microsoft’s entertainment division toward that full-year profitability, which we think is important for investors,” he added. Microsoft aims for a profit for the division in the current fiscal year.

The game is also key to Microsoft’s quest to widen its lead over rival Sony Corp in the battle for industry dominance of the current generation of game machines.

The game, in which players try to save humanity from an army of aliens, has had great reviews so far for  its lush settings, cinematic story and breadth of features.

The first two “Halo” games have sold a combined 15 million copies and cemented Microsoft as a serious player in a video game industry that was dominated by Sony’s PlayStation 2.

Source: Reuters

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