Microsoft’s new Customizable Zunes go on sale today, new Zune services launched
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Loading ...Microsoft’s new Zune players go on sale today, together will fully customizable Zune’s, Microsoft launches Zune Marketplace and Zune social, two new online services.
There is also new Zune software which is available to download online from http://www.zune.net.
For the first time, consumers also will have the option to customize their Zune player with laser-engraved designs and personal text through a new Web store called Zune Originals. Customers will be able to purchase a Zune player directly from Microsoft at http://www.zuneoriginals.net and choose from a collection of laser-engraved artwork designed exclusively for Zune by 18 internationally recognized artists.
Consumers no longer need to settle for the same portable media player as everybody else. The new Zune Originals online store will let people make a unique statement by customizing their Zune with laser-engraved art or personal text. Zune worked with 18 accomplished artists from all over the world to create a collection of 27 different designs, called the Artist Series, which will be available exclusively through Zune Originals. In addition to the Artist Series, a separate Tattoo Series will feature 20 graphics that consumers can have laser-engraved on their Zune with up to three lines of text. Alternatively, people can choose to engrave up to five lines of text in place of a design. On the Zune Originals Web site, customers can choose their Zune (Zune 80GB, Zune 8GB or Zune 4GB), pick a color and then select a design and their desired text.
The Zune Originals Artist Series will launch with designs from artists Colletivo Studios, Catalina Estrada, Laurent Fetis, Sam Flores, Klaus Haapaniemi, Pierre Marie, Kenzo Minami, Parskid, Mike Perry, Phunk Studios, Chisato Shinya, Skwak, Iosefatu Sua, Tado, Nobumasa Takahashi, Ramiro Torres, Darvin Vida and Steve Wilson.
“I’m always interested in the way art can merge with technology to create a new dialogue,” Estrada said. “My work has been shown in different venues all over the world, but Zune represents a brand-new canvas for me to display my ideas.”
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“We looked at how homogenized the category looked, everybody has the same sort of player, the same white earphones,” said Chris Stephenson, general manager of global marketing for the Microsoft division responsible for the Zune. “We knew there was something interesting here that would allow us to have a slightly different position in the marketplace.”
The comment above (re: Zune’s new artwork engraving option) illustrates that MicroSloth still DOES NOT GET IT! They think “gimmicky” and not simple, user friendly, elegant, and well integrated into software. Anyone who engraves their music player has instantly lowered the resale value. Engraving is for gift giving and the truth is, most people don’t bother. That is why it is free, even with Apple.